Backchipicasa.com
A real estate CRM was developed on WordPress with custom plugins and panels for lead tracking, reports and automated emails. Includes automatic feeds to Idealista, Fotocasa and Pisos.com to keep listings synchronized.
The problem
The agency needed a centralized system to manage properties, leads and owners, plus publish to external portals without duplicating work. Standard tools didn't cover their operations or offer a CRM adapted to their business.
The solution
A complete CRM was developed within WordPress using custom plugins and a custom theme based on _underscores. Includes property, owner and buyer management with custom profiles and studies, appointment control, lead tracking, charts and automatic emails. Additionally, automatic synchronization with Idealista, Fotocasa and Pisos.com was implemented, keeping prices and availability always updated.
The Result
Chipicasa went from a basic website to an operational real estate CRM on WordPress. Now they manage their entire commercial flow —properties, clients and portal listings— from a single platform, reducing hours of manual work and increasing team professionalism.
"Now we manage the entire agency from our website: properties, clients and listings on real estate portals. It's like having a custom CRM, but within WordPress."